Saturday, January 30, 2010

“Retooling” Has Not Worked Either

In any case, as the bottom line, Click Commerce was not a growth company in my opinion. Making matters worse, in 2006 the company was acquired by the large tool manufacturer Illinois Tool Works, Inc. (NYSE:ITW). At the time, I voiced my concerns in the fourth and fifth parts of my five-part series on the company. Not surprisingly, the honeymoon did not last long, since about 18 months from the acquisition, ITW started publicly shopping Click Commerce around for sale.

As usual, there’s no simple, or single, answer to what might have gone wrong there. From my perspective, though, I think that widget manufacturing-oriented ITW didn’t really anticipate or ever understand how a software business operates. ITW is a strong company with excellent business practices across manufacturing sectors and geographies.

But the executives that the manufacturer had assigned for Click Commerce to report to, and the executives that it hired to run Click, weren’t willing to make the hard choices and investments necessary to grow the business. In the end, it was a mismatch; ITW likes to hold businesses and make them more efficient, whereas business software is more of a grow (profitably)-or-die industry that doesn’t fit ITW’s business model.

Will Servigistics Click on More Service Cylinders? – Part 1

The old adage “he who lives by the sword will die by the sword” might have been best witnessed in the life and demise of erstwhile public software company Click Commerce based in Chicago, Illinois (US). With its roots in the partner relationship management (PRM) or demand channel (chain) management (DCM) space, the company had first gobbled up a number of struggling PRM/DCM peers in the early 2000s. These mergers coincided with a time when there was a growing realization that the niche PRM market was not sustainable on its own.

Namely, the pundits saw the possible PRM future only as a part of a broader customer relationship management (CRM) suite or an even broader enterprise resource planning (ERP) suite. Following up on these PRM acquisitions and some internal development of the quote-to-order (Q2O), content management, and master data management (MDM)/product information management (PIM) capabilities, Click Commerce eventually rounded out its Channel Management division sometime in 2005.

But then, still somewhat puzzling to many, the company decided to aggressively break out of the channel management niche and address a broader problem set that would, presumably, also result in more revenue. While I could see some synergies in integrating, say, the original e-commerce sell-side suite with acquired supply chain fulfillment solutions to build a supply chain process platform for distributed order management (DOM) in a multi-channel manner (something similar has been successfully achieved by Sterling Commerce), for the life of me, I could never figure out Click Commerce’s overall strategy.

The company presented to me once in 2005 and even showed a busy slide that contained about 60 boxes on it representing what the vendor offered at the time. Needless to say, I was totally confused and lost trying to make sense out of how, e.g., healthcare and research solutions or contracting service workforce might dovetail into the above supply chain selling and fulfillment solutions (that had also meanwhile added spare parts planning and optimization, sourcing, and reverse logistics capabilities). The overall strategy lacked coherency, and did not have many common threads.

I did not necessarily think that the company was dead in the water, and Click Commerce has indeed managed to scrape out an existence. Click Commerce was a combination (à la shopping mall) of a plethora of disparate applications with at least some decent maintenance revenue from an impressive roster of blue chip customers. I’d liken the company to another erstwhile fellow Chicago vendor, SSA Global – a collector vendor with no clear heritage, vertical focus, and so on.

For instance, Click Commerce’s Service Network Solutions (SNS) division provided software solutions to help service professionals manage the complexity of aftermarket service and logistics networks. Customers include Fortune 1000 companies in manufacturing, high technology, and aerospace and defense (A&D) industries. For its part, the Research and Healthcare Solutions (RHS) divisions provided automated research administration and compliance software to leading academic medical centers and research institutions in North America.